This month we set our Agency team action items toward media tours, planning and 2020 business development on behalf of our high profile national and global Clients.
Prospective new brands, organizations and firms should include a six to nine month advance window, in order to facilitate meaningful media and marketing relations, while shorter term press placements are secured through breaking news programming.
In the Agency world, this is known as opportunistic versus planned press activity.
The same is true of organizing thought leading symposia, major launch event production — and taking select meetings to secure business partnerships and future collaborations.
Start your company’s strategic planning now!
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