In an increasingly digital world, it should be noted that in order to plan for success in the upcoming year, a “toolbox” of sorts has been defined that businesses can use for both PR and marketing initiatives in 2018
As digital platforms and social media are now more relevant than ever, it would seem rather obvious that with the impending holiday season comes a massive opportunity for these retailers.
From shoppable Instagram posts to influencer marketing campaigns to eye catching sharable content, the digital space is one of the most exciting places to be right now says Gotham PR.
This 14-foot, three-dimensional head is an interactive sculpture. Covered in 300 LED panels and 850,000 LED lights, the piece projects the head of passerby’s via a photo booth in the back to the audience. This video shows a glimpse into the experience viewer’s are seeing.
As quoted in Fast Co Design, “The sculpture addresses the relationship between self and representation of self, asking the subject of the portrait to reconsider presence through magnification,” writes Mohr. “It is intended to provide amusement and evoke larger discussions around the phenomena of social media, diversity, and the power dynamic of public art.”
Read the full article, here.
In the client management business and strategic communications industry, October Q4 is the exciting time that marketing attention exponentially shifts ahead toward a future focus on the coming year.
Gotham PR explores an organizations ability to ‘pivot.’ Invaluable and can be applied to any element of the business model, pivoting is crucial for progression.
The GPR team will be visiting the new exhibit described as a “multi-component exhibition featuring interactive installations, immersive environments, and performing objects that explore how the ephemeral and abstract nature of sound is made material.”
Leading support for Sonic Arcade: Shaping Space with Sound was generously provided by the Andy Warhol Foundation for the Visual Arts.
Discover the full article, here.
‘As We Are,’ the avant-garde creation from Matthew Mohr goes viral!
This 14-foot, three-dimensional head is an interactive sculpture. Covered in 300 LED panels and 850,000 LED lights, the piece projects the head of passerby’s via a photo booth in the back to the audience.
This sculpture, commissioned by the public, is located in the Columbus Convention Center and can be enjoyed for its lifespan of seven to ten years. Created to communicate with audiences in a very intimate way, the sculpture offers a not so subtle commentary on social media and the impact it has on today’s culture.
As said by Mohr, “An interactive art piece is a genuine opportunity to connect with someone,” he says. “If in some small way they form a relationship with it and think about the life they’re living, I think it’s well worth it.”
The fair features work by emerging and established artists, and consists of a program of artist commissions, films and talks. Taking place October 5th-8th in Regent’s Park, Frieze London will host more exhibits than ever before.
More information on tickets and how to visit, here.