Category Archives: Uncategorized

John Portman & Associates Architecture Cultivates Vision in Work

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Photo 🌐credit: Marriott Marquis Atlanta

John Portman, the multi-talented founder behind Portman & Associates Architecture, and Gotham PR new 2017 client, has a career and reputation that has spanned decades. With a focus on commercial design, Portman and his team have created some of the most beautiful work in the form of hotels and commercial spaces with a keen eye for impeccable design.

Current President, Jack Portman in tandem with his father and the senior management team, have created a company that dares to imagine.

Drawing inspiration from the observation of people who interact within his spaces, the JPA architectural team successfully cultivates a style and technique unique to context and venue

A testament to John Portman & Associates, the firm is up for many awards nationally including work featured in Atlanta, Denver and San Diego.

Nominated for a World Architecture News award, or a WAN award, Portman’s San Diego dual-branded BRIC II project has garnered attention for the guest experience integrated with a design synonymous with the city’s waterfront.

You may have seen quite a bit more of John Portman & Associates work than you even realized featured in popular movies and television.

This powerhouse is behind the backdrop design in the Hunger Games franchise, cult favorite, The Walking Dead as well as featured in the much awaited release of Spider-Man: Homecoming, set to launch Summer, 2017.

The ability to portray another world is something that takes a great deal of vision, a vision that the Portman design team possesses.

To further underscore John Portman’s work, his incredible style of building and perspective is taught in a Harvard design course ‘Portmania.’

Adding to the company’s portfolio, the architect is the focus of a documentary, “John Portman: A Life of Building,” that was created around the intriguing role he has played throughout his career as half artist and decidely ingenious business man. His fans are legion.

Featured in a Q&A given to the New York Times, Portman & Associates work is nothing short of astonishing, solely imagined to spark creativity in everyone who interacts in the space. Study!

Relative Space – a Reinvention

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An industry leader in the flooring business, Relative Space, and Gotham PR client, is ready for the New Year. As an exciting brand relaunch takes off, the eco-friendly flooring company is ready to share their impeccable work via a new website and updated social media outlets.

With the reintroduction of the company newsletter and a genius reinvention of Relative Space branding, it is clear that expectations are high for 2017.

Visit Relative Space on facebook as well as their new site, here for a glimpse into the sustainable company’s news updates and revolutionizing work.

A+I designs new Squarespace headquarters with productivity at the forefront

sqA+I, Gotham PR client and mastermind behind Squarespace’s new Manhattan headquarters, have dared to create a space that will foster both innovation and collaboration.

By designing an office that encourages open communication as well as productivity, the sophisticated space revolutionizes the way day-to-day work is done. By bringing to light the importance of the environment you spend your work day in, the headquarters may be paving the way for what’s to come.

Read the full article at Entrepreneur, here.

PR Pros as Compelling Content Providers in 2017

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As we dive into 2017 at Gotham PR, it becomes apparent that we as an industry are becoming more selective of the content we share. Whether tweeting, posting or blasting, the need for meaningful information and compelling content is greater than ever before.

We are in the midst of transformation within the PR industry globally, where leading practitioners are not just a brand’s primary storyteller and distiller of data—but essential business drivers through compelling content creation and distribution.

By planning ahead and harnessing new technologies, strategies, networks, multidisciplinary practices and quantifiable reporting formats—PR will effectively lead the global business change in 2017.

View the complete article, published in Bulldog Reporter, here.

Incorporating Design Thinking into Business PR

screenshot-2016-12-06-09-28-14Positioning clients at the forefront of business in 2017 means that PR agencies must anticipate, plan and deploy creative solutions on behalf of their clients.

In addition to linear strategic practices, many innovative businesses are employing the concept of design thinking to pre-identify solutions to potential quarterly and annual challenges. This means uniquely evaluating scenarios with the goal of improved future outcomes.

According to OpenForum, both businesses and their respective PR teams need to take time away to creatively assess not only immediate goals and productive to-do lists—to alternate perspectives by turning problems on their head and looking at them from varying viewpoints.

In this realm, art in the form of inspiration meets science in the realm of business practice. Long within the purview of architects, this approach of applying design thinking to everything from technological innovation to urban planning is being embraced at all levels of leadership. It frees teams to do their best work, often communicating and ideating outside the confines of the office—or the systemic “group think” that is endemic to so many forecasting meetings that result in tunnel vision or inconclusive outcomes.

According to an article from Creativity at Work, by leading and implementing design thinking, you can reinvent the way you manage, create and innovate. Design is more than how it looks, it’s how it works. In the bigger picture, we must look at everything as design, everything around us has been designed to function and enhance human cognition. It is to ultimately improve quality of life through efficiency, therefore promoting the most influential competitive edge in the workplace.

In fact, a recent Harvard Business Review piece asserts that design thinking should lead business innovation. It encourages the “creation” of ideas and innovation as competitive advantage, and leaders are looking to integrate design thinking throughout the workplace in all functions.

Forbes, long a champion of looking at business through a unique lens, encourages business and PR teams alike to innovate through creative thinking and problem solving, as doing things the same way leads to statistics. As stated in the article, design thinking allows individuals to have a proactive mindset focused on solutions, as opposed to a reactive mindset focused on the problem.

Allowing employees to think in the workplace is mentioned to be such an obvious element, however it has been increasingly more overlooked. By combining elements of creative and critical thinking, there is ample time to address client issues and meet client needs with organized information and ideas, decisions to be achieved and situations to be improved.

As we head into 2017 and jump start new PR campaigns let’s continue to embrace creativity in by leading within our industry as the ultimate solution providers; driving business into successful new realms of opportunity.

This article is contributed by Courtney Lukitsch, Founder of Gotham PR, a boutique Marketing PR Agency in New York and London. Specialized in design and development, retail and technology, the firm celebrates its 15th anniversary in 2017. With a global client roster in 25 world cities, Gotham PR will also publish a book on mentoring and coaching, featuring years of collected client and agency success stories.

Waterhouse & Dodd Welcomes Bernie Taupin’s First Solo Collection in New York City

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Gotham PR client, Waterhouse & Dodd is thrilled to announce the opening exhibition of artist Bernie Taupin’s premier solo collection at their New York City Gallery.

Taupin, a master Creative Talent, Fine Artist and Legendary Songwriter for Elton John will debut his collection, Antiphona on November 4th with a private viewing taking place on November 3rd at Waterhouse & Dodd. With a carefully curated collection title, Antiphona pays homage to the artists musical past.

With an extensive range of materials utilized, Taupin’s novel exhibition will be an extension of the creativity he has channeled throughout his career as a wordsmith via a myriad of abstract works. The artist, exhibiting for the first time in New York at Waterhouse & Dodd will also be featured at upcoming Art Miami during 2016 Art Basel Miami Beach.

View the exhibition in NYC from until November 30th and for complete collection details including gallery hours and location, please see here.

 

Gotham PR Recommends TEFAF 2016 First Show in New York City

20161022_132514-1As an agency which represents countless artists and architects, it does not come as a surprise that Gotham PR recommends TEFAF New York Fall. From October 22-26, at the Park Avenue Armory ogle at the breathtaking collection of works from around the world.

Transcending time periods and boundaries for more than thirty years, TEFAF has transported participants to other wolds through art. Joining together a network of top dealers and collectors, this event unites an eclectic but passionate community of individuals.

Often dubbed the world’s leading fair for art, antiques and design, TEFAF has showcased countless masterpieces from across the globe.

By cultivating a true art community, GPR encourages you not to miss out on TEFAF and this years’ inspiring showcase. as you discover why it is universally regarded as the authority in art fairs.

Read all details as well as purchase tickets, here.

Photo credit: Axel Vervoordt [origin: Maastricht]