Ortal Announces New Contest With Winner Featured in Dwell Magazine

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The exquisite Ortal, renowned fireplace specialists and Gotham PR client, announces exciting “How Do You Ortal” contest.

As a maverick in the art of contemporary fireplace design, the search is on for the most creative and inspired way that an architect or designer has incorporated an Ortal fireplace into breathtaking interior design. The competition will highlight industry experts with meticulous attention to detail and aesthetically beautiful results.

The winner, voted on by the public, will not only receive a generous credit towards an Ortal purchase, but a beautiful printed ad in Dwell Magazine with credit to the designer.

For full contest rules and deadlines, see here.

Relative Space – a Reinvention

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An industry leader in the flooring business, Relative Space, and Gotham PR client, is ready for the New Year. As an exciting brand relaunch takes off, the eco-friendly flooring company is ready to share their impeccable work via a new website and updated social media outlets.

With the reintroduction of the company newsletter and a genius reinvention of Relative Space branding, it is clear that expectations are high for 2017.

Visit Relative Space on facebook as well as their new site, here for a glimpse into the sustainable company’s news updates and revolutionizing work.

A+I designs new Squarespace headquarters with productivity at the forefront

sqA+I, Gotham PR client and mastermind behind Squarespace’s new Manhattan headquarters, have dared to create a space that will foster both innovation and collaboration.

By designing an office that encourages open communication as well as productivity, the sophisticated space revolutionizes the way day-to-day work is done. By bringing to light the importance of the environment you spend your work day in, the headquarters may be paving the way for what’s to come.

Read the full article at Entrepreneur, here.

PR Pros as Compelling Content Providers in 2017

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As we dive into 2017 at Gotham PR, it becomes apparent that we as an industry are becoming more selective of the content we share. Whether tweeting, posting or blasting, the need for meaningful information and compelling content is greater than ever before.

We are in the midst of transformation within the PR industry globally, where leading practitioners are not just a brand’s primary storyteller and distiller of data—but essential business drivers through compelling content creation and distribution.

By planning ahead and harnessing new technologies, strategies, networks, multidisciplinary practices and quantifiable reporting formats—PR will effectively lead the global business change in 2017.

View the complete article, published in Bulldog Reporter, here.

Incorporating Design Thinking into Business PR

screenshot-2016-12-06-09-28-14Positioning clients at the forefront of business in 2017 means that PR agencies must anticipate, plan and deploy creative solutions on behalf of their clients.

In addition to linear strategic practices, many innovative businesses are employing the concept of design thinking to pre-identify solutions to potential quarterly and annual challenges. This means uniquely evaluating scenarios with the goal of improved future outcomes.

According to OpenForum, both businesses and their respective PR teams need to take time away to creatively assess not only immediate goals and productive to-do lists—to alternate perspectives by turning problems on their head and looking at them from varying viewpoints.

In this realm, art in the form of inspiration meets science in the realm of business practice. Long within the purview of architects, this approach of applying design thinking to everything from technological innovation to urban planning is being embraced at all levels of leadership. It frees teams to do their best work, often communicating and ideating outside the confines of the office—or the systemic “group think” that is endemic to so many forecasting meetings that result in tunnel vision or inconclusive outcomes.

According to an article from Creativity at Work, by leading and implementing design thinking, you can reinvent the way you manage, create and innovate. Design is more than how it looks, it’s how it works. In the bigger picture, we must look at everything as design, everything around us has been designed to function and enhance human cognition. It is to ultimately improve quality of life through efficiency, therefore promoting the most influential competitive edge in the workplace.

In fact, a recent Harvard Business Review piece asserts that design thinking should lead business innovation. It encourages the “creation” of ideas and innovation as competitive advantage, and leaders are looking to integrate design thinking throughout the workplace in all functions.

Forbes, long a champion of looking at business through a unique lens, encourages business and PR teams alike to innovate through creative thinking and problem solving, as doing things the same way leads to statistics. As stated in the article, design thinking allows individuals to have a proactive mindset focused on solutions, as opposed to a reactive mindset focused on the problem.

Allowing employees to think in the workplace is mentioned to be such an obvious element, however it has been increasingly more overlooked. By combining elements of creative and critical thinking, there is ample time to address client issues and meet client needs with organized information and ideas, decisions to be achieved and situations to be improved.

As we head into 2017 and jump start new PR campaigns let’s continue to embrace creativity in by leading within our industry as the ultimate solution providers; driving business into successful new realms of opportunity.

This article is contributed by Courtney Lukitsch, Founder of Gotham PR, a boutique Marketing PR Agency in New York and London. Specialized in design and development, retail and technology, the firm celebrates its 15th anniversary in 2017. With a global client roster in 25 world cities, Gotham PR will also publish a book on mentoring and coaching, featuring years of collected client and agency success stories.

PR Troubleshooting: Anticipating PR Client Problems Before They Arise

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By Courtney Lukitsch, Founder and Principal, Gotham PR

The year 2016 will historically go down as one of the most challenging in PR for a myriad of reasons, all interestingly enough related to perception, image and communication on a global scale.

The weighty importance assigned to managing problems before they arise has become a paramount PR prerogative in a 24/7 digitally driven news cycle, aimed to constantly disrupt and pivot.

Some would argue that the artful dodging and changing stance by many in the world of media points to a crisis in PR, while those with actual experience in the industry view it as an opportunity worldwide to address how intelligent planning and strategy can actually anticipate and respond to potential problems before they arise.

A few salient examples are in order:

  • Internet propagated breaking news
  • Social media abuse by high profile/public figures
  • U.S. election
  • WikiLeaks

The New York Times, long considered the Stateside newspaper of record, recently published a piece entitled How the Internet is Loosening our Grip on the Truth positing the fact that with the emerging significance and use of various internet sources, voices and perspectives, arises the challenge to cut through the noise to verify fact from fiction.

While portending to become a boon to democratic ideals, the media is more recently being utilized as an arsenal of weapons being deployed against its own best intentions and interests. In an open society with the right to free speech, ability to gather in public and a healthy respect for protest, every well trained person in the media business knows a story when they see one.

There is an implicit code of conduct and journalistic standards that those not bound to adhere to them, take advantage by maligning the facts with ‘truthiness’—and often falsehoods. These become embraced and evolve through internet memes, various social platforms and ultimately back to word of mouth. It’s a self-perpetuating, subjective process that is now becoming the norm. In other words, objective criteria for validating a source, a truthful quote or set of facts can be thrown by the wayside to instead embrace spin, conspiracy theories and inaccurate data.

In an era where everything is documented, from dated broadcast footage, private and professional emails, social media promises not kept and so on, there is no safe hiding place but the truth. It is important for PR professionals for both the sake of their own team and agencies—as well as client-side to embrace fact-finding, reporting and expectation management upfront. It does not take long for a multitude of social media fires to come to mind, many stemming from the lack of truth.

On this topic, and considering the current media environment, comes a challenge that agencies strive to eliminate for clients and we as consumers face everyday. The test to overcome, sift and sort through fake news and the sea of information that exists be it true or false, that swirls within our reach is something of an overwhelming thought.

According to a New York Times article, dedicated to understanding the threat of counterfeit material, the challenge of weeding out the “fake” news from what is real and credible has become a daily task. In other words, the longing for factual and relevant information has never been higher. As Arthur Sulzberger, the NYT deputy publisher emphasizes with the rise of reliable reporting particularly within the digital realm, “It shows people are willing to pay for great, original, deeply reported and expert journalism,” that will allow great journalism to thrive.” In a world of uncertain sources and facts, this is of paramount importance to not only clients and agencies but also the general public.

One set of important tools to deploy when entering a new PR client relationship, one that might pose significant challenges in terms of potential blow-ups given the client’s stature or standing, is to establish both operational grounds rules but also mutual goals to work toward. The time-tested motto of under promising and over delivering never goes out of style.

Many in the world of client relations can relate to a PR Daily piece that rightly identifies that agencies are expended to drive the ideation agenda, message control and bottom line—and are often compromised by a need to please—or worse coddle or mismanage a client to appease potential outbursts or stalled business. A desire to look and act busy does not equate to actually accomplishing anything. Targeting an end goal that is both attainable and realistic is imperative.

Having spent immersive hours in planning, mapping, discussions, repositioning, branding, media training and strategizing news bureaus and proverbial next level roadmaps into the client future, it is important to take charge as the PR professional and agency team to tell the truth. With fact-based research, projections, monthly goals and results, a healthy campaign is born.

According to CyberAlert, highlighting how clients can attain more and better clients, there is a formula to success in this department. While there is no “best” agency, there is one that will prove to be a stronger match for clients needs. Show you are unique, do your homework, and a piece of advice that is quite obvious yet very understated, always sell results, not services.

It is best to always look forward, never back. Anticipate and understand the communication that needs to happen between client and agency and always take into account the advantages of solving problems well before they occur. Setting new standards of excellence should never fall by the wayside. As this recent MEDIUM article states, being entrepreneurial as a media leader in communication is a premise some may see as simply “the stars aligning.” However, this formula for success is rather a clear and concise method that can be taught. If one is willing to put in the time to go the extra mile for their clients, now that is the true test.

This news article was written by Courtney Lukitsch, Founder and Principal at Gotham PR in New York and London. It continues a thought leading series based on Agency and Client-side workplace issues, and ahead of the agency’s 15th anniversary, is the basis of a forthcoming coaching and mentoring book to be published in 2017.

Read the article published by Bulldog Reporter in full, here.

Salon Art+Design at Park Avenue Armory NYC: November 10-14

the-salon-art-designWith Art Basel and Design Miami a mere few weeks away, it is an exciting time in the art world. Just ahead of these December events is the exciting opening of The Salon Art + Design at Park Avenue Armory. November 10th -14th spectators will enjoy many unique pieces housed under the roof of an iconic New York City landmark.

Welcoming the world’s finest galleries, consisting of a multitude of pieces from historical to modern, decorative arts to contemporary furniture, guests will be dazzled by the scope of work on display. By fusing the work of 20th century masters from around the world with that of ingenious young artists, the contrasting pieces create a unique experience unlike any other.

For more information regarding tickets and visiting hours, contact The Salon Art+Design, here.

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