As we dive into 2017 at Gotham PR, it becomes apparent that we as an industry are becoming more selective of the content we share. Whether tweeting, posting or blasting, the need for meaningful information and compelling content is greater than ever before.
We are in the midst of transformation within the PR industry globally, where leading practitioners are not just a brand’s primary storyteller and distiller of data—but essential business drivers through compelling content creation and distribution.
By planning ahead and harnessing new technologies, strategies, networks, multidisciplinary practices and quantifiable reporting formats—PR will effectively lead the global business change in 2017.
View the complete article, published in Bulldog Reporter, here.