Courtney Lukitsch is the principal and founder of Gotham PR, which was founded in 2002 and is a boutique Marketing PR firm based in New York and London, with a roster of high profile clients in 25 global markets.
How did you get into the industry?
I started my career working for USAID in development, transitioned to academia abroad and then again to retail technology with Zara in Spain. In New York, my first agency job was as a senior account supervisor for IBM, then at Peppercom for a thousand tech start-ups and following that, as a VP for business development and strategy at Rubenstein Public Relations, the country’s first and oldest PR firm. I started my own practice Gotham PR in 2002 after 9/11 and 14 years later, am working in 25 cities globally.
Any emerging industry trends?
I’ve run a multi-disciplinary firm from day 1, I see that the market has caught up client-side. However, Gotham PR is the rare exception that provides services for Marketing PR and intense business development in tandem, for very high profile clients
Any industry opportunities or challenges?
Firms are investing in rebranding, repositioning, strategic media training, new websites, portfolio/case studies, awards, speaking engagements and marketing collateral in a way I’ve not seen in 10 years.
Inspiration for the business idea, and your vision for Gotham PR?
We’ve always matched the best creative talent to business opportunities and global awareness, hence the name GOTHAM
What’s next for the Business in the near future?
We have expanded or tripled our new client campaign roster for 2017, going into year 15 of the business, pretty major
Your key initiatives for the success of Gotham PR?
Creativity, Strategy, Integrity, Ambition, Value, Profit, Legacy
Your most difficult moment at Gotham PR? (and what did you learn?)
Every day and every week, month year pose unique challenges that respond to global market forces – not least of which working with creative temperaments and realistic timelines/expectations – I literally learn something new with each passing moment
Ideal experience for a customer/client?
Increased awareness, reputation and profit
How do you motivate others?
Mentor, coach, guide, create a network in a very direct manner at the agency – writing and publishing a book on this topic early 2017
Career advice to those in your industry?
Tenacity, research, show up early, be smarter and more prepared than the client — will always be PR 101 #1 rules to follow