My NativeAdVice:


Courtney Lukitsch is the principal and founder of Gotham PR, which was founded in 2002 and is a boutique Marketing PR firm based in New York and London, with a roster of high profile clients in 25 global markets.

How did you get into the industry?

I started my career working for USAID in development, transitioned to academia abroad and then again to retail technology with Zara in Spain. In New York, my first agency job was as a senior account supervisor for IBM, then at Peppercom for a thousand tech start-ups and following that, as a VP for business development and strategy at Rubenstein Public Relations, the country’s first and oldest PR firm. I started my own practice Gotham PR in 2002 after 9/11 and 14 years later, am working in 25 cities globally.

Any emerging industry trends?

I’ve run a multi-disciplinary firm from day 1, I see that the market has caught up client-side. However, Gotham PR is the rare exception that provides services for Marketing PR and intense business development in tandem, for very high profile clients

Any industry opportunities or challenges?

Firms are investing in rebranding, repositioning, strategic media training, new websites, portfolio/case studies, awards, speaking engagements and marketing collateral in a way I’ve not seen in 10 years.

Inspiration for the business idea, and your vision for Gotham PR?

We’ve always matched the best creative talent to business opportunities and global awareness, hence the name GOTHAM

What’s next for the Business in the near future?

We have expanded or tripled our new client campaign roster for 2017, going into year 15 of the business, pretty major

Your key initiatives for the success of Gotham PR?

Creativity, Strategy, Integrity, Ambition, Value, Profit, Legacy

Your most difficult moment at Gotham PR? (and what did you learn?)

Every day and every week, month year pose unique challenges that respond to global market forces – not least of which working with creative temperaments and realistic timelines/expectations – I literally learn something new with each passing moment

Ideal experience for a customer/client?

Increased awareness, reputation and profit

How do you motivate others?

Mentor, coach, guide, create a network in a very direct manner at the agency – writing and publishing a book on this topic early 2017

Career advice to those in your industry?

Tenacity, research, show up early, be smarter and more prepared than the client — will always be PR 101 #1 rules to follow


Gotham PR client, A+I gears up for Archtober, New York City’s Architecture and Design Month

archtober_3As the crisp autumn air settles over the city, architects and designers alike ramp up for Archtober, the sixth annual month-long festival taking place throughout New York City. Gotham PR client, A+I is honored to be a part of this year’s events.

With an emphasis on the importance of architecture and design in daily life, Archtober strives to bring awareness to the imperative role that design plays in our city and its rich contribution to New York’s architectural landscape. Through a multitude of events, exhibitions and special tours, Archtober is a must-do for anyone who falls within the galaxy of architecture and design.

As mavericks in creating spaces that are striking, unique and thought provoking, it seems appropriate that GPR client, A+I participates in this distinctive event. The firm is thrilled to have their work highlighted as October 12th’s Building of the Day, hosted at client Horizon Media’s expertly designed space. As one of the fastest growing media companies in the country, A+I showcases their inimitable prowess and design philosophy throughout the unique workspace. Secure tickets to the tour and learn more, here.

Gotham PR invites you to take part in the festivities and encourages you to immerse yourself in all of the superb design and architecture that makes New York the incredible city it is today.

View the full calendar for Archtober, here.

Scope Miami Beach: Part II


At Gotham PR we are still day dreaming about the Miami sunshine. Scope Miami Beach, a crowd favorite as well as personal highlight was a must see for many attendees this year. Perhaps attributed to the excellent choice of venue, Scope was located directly adjacent to the white sands of Miami Beach. The glass facade allowed one to look out uninterrupted over the crystal waters creating a blissful feeling of art by the sea. Or rather the endless exhibits that tested the limits in contemporary art it is clear that Scope has set the bar unimaginably high for next year.

Fitzgerald Fine Arts and Gotham PR client, debuted this year at Scope Miami Beach making quite a splash. Alongside immaculate art from all over the world including London, California and Rio De Janeiro Fitzgerald held its own. Sparking interest for its feature of illustrious Chinese artists, the exhibit garnered attention and generated major buzz.

Check out the entire line up of unique exhibitors at Scope Miami Beach 2015 here.

A Week Full of Design: Art Basel, Design Miami and Scope

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Once again, it has come and gone. Perhaps the most anticipated week in the art world wrapped this weekend on December 6th in Miami.

Gotham PR was fortunate enough to attend all of the stunning shows taking in everything from graffiti in the trendy Wynwood neighborhood to sculptures on South Beach. An incredible array of art from around the world, there was something for everyone in Miami. Bigger and better than ever before, where the only thing hotter than the temperature was the art itself.

Check out Gotham PR’s instagram account for more photos from our time in Miami.

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Interior Design – Fall Market Tabloid – Featuring Christopher Boots

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Australian lighting guru and Gotham PR client, Christopher Boots, proves that when it comes to lighting, expect the unexpected.

According to Interior Design, fixtures that transform shape and test the boundaries of traditional lighting, which is what Boots does best, are all the rage. Featuring Boots’ Prometheus III, an edgy display of quartz crystals set into a silicone band, ID highlights the beauty in the unconventional.

Pick up Interior Design’s Fall Market Tabloid to see Boots stunning fixture in print.

Elite Traveler: Brett Johnson Collection – Holiday Gift Guide 2015

IMG_2117With the hustle and bustle of the upcoming holiday season impending, fresh faced designer Brett Johnson, and Gotham PR client, has landed himself amongst the ranks of fashion royalty.

Featured in the 2015 Holiday Gift Guide published by Elite Traveler, and dubbed as ‘One To Watch’ the Brett Johnson Collection continues to impress as one of this seasons hottest outwear brands.

You can view the full editorial feature via Elite Traveler here.

Orior New York – New York Spaces

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It’s all in the incredibly talented family for Orior New York, a Gotham PR client and a powerhouse of talent as they debut their ‘New’ collection — an offering of contemporary furnishings made even more trendy via its hip and newly opened 5,000 square-foot Williamsburg studio.

The collection of fresh and swanky multi-dimensional pieces are a nod to the modern era inspired by New York City itself. Take the gorgeous yellow sofa pictured above, no doubt a subtle reference to the classic yellow taxi cab that has become synonymous with the city that never sleeps.

Capturing this unique vibe in every piece is something Orior has built their reputation upon and with 40 years of tradition and experience under their belt, the future looks bright for the budding company. Be sure to check out the Fall 2015 issue of New York Spaces for the full story as well as details on the pieces seen above.

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