Digital Holiday Trends: Exploring Current Approaches to Retail

As digital platforms and social media are now more relevant than ever, it would seem rather obvious that with the impending holiday season comes a massive opportunity for these retailers.

From shoppable Instagram posts to influencer marketing campaigns to eye catching sharable content, the digital space is one of the most exciting places to be right now says Gotham PR.

Read the full article via Agility PR, here.

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Gotham PR Announces Exciting New Client

Gotham PR is pleased to announce new project work with VxV, a dynamic duo based in Vienna, Austria, expanding to the US in 2018.

Sophisticated and sleek media headquarters around the globe are this multimedia studio’s specialty, with newly built work in multiple countries, this is a firm to watch.

“The World’s Biggest Selfie Machine Looks Like A Blast” – As We Are by Matthew Mohr

As We Are,’ the avant-garde creation from Matthew Mohr has garnered quite a bit of attention. Gotham PR is pleased to support the interactive experience.

This 14-foot, three-dimensional head is an interactive sculpture. Covered in 300 LED panels and 850,000 LED lights, the piece projects the head of passerby’s via a photo booth in the back to the audience. This video shows a glimpse into the experience viewer’s are seeing.

As quoted in Fast Co Design, “The sculpture addresses the relationship between self and representation of self, asking the subject of the portrait to reconsider presence through magnification,” writes Mohr. “It is intended to provide amusement and evoke larger discussions around the phenomena of social media, diversity, and the power dynamic of public art.”

Read the full article, here.

Pivot into 2018

In the client management business and strategic communications industry, October Q4 is the exciting time that marketing attention exponentially shifts ahead toward a future focus on the coming year.

Gotham PR explores an organizations ability to ‘pivot.’ Invaluable and can be applied to any element of the business model, pivoting is crucial for progression.

Read the full article via Agility PR, here.

New Exhibition Debuts at MAD – Sonic Arcade: Shaping Space with Sound

Gotham PR is proud to support the Museum of Arts and Design, MAD’s latest installation, Sonic Arcade: Shaping Space with Sound.

The GPR team will be visiting the new exhibit described as a “multi-component exhibition featuring interactive installations, immersive environments, and performing objects that explore how the ephemeral and abstract nature of sound is made material.”

Leading support for Sonic Arcade: Shaping Space with Sound was generously provided by the Andy Warhol Foundation for the Visual Arts.

Discover the full article, here.

Portman’s America Makes 2017’s Top 25 Architecture and Design Books to Read This Fall

Gotham PR is thrilled to announce that renowned client, John Portman & Associates book, Portman’s America & Other Speculations, has been named as one of the top 25 must-read Architecture and Design books of Fall 2017 by Metropolis.

As seen in Metropolis, “Portman’s America explores the architect-developer’s enormous influence, which, editor Mohsen Mostafavi argues, extends beyond the hospitality industry.”

The book continues to examine Portman’s ability to truly merge architecture and landscape as one.

We encourage you to use the #portmansamerica across social media channels to share.

 

‘As We Are,’ by Matthew Mohr Goes Viral

As We Are,’ the avant-garde creation from Matthew Mohr goes viral!

This 14-foot, three-dimensional head is an interactive sculpture. Covered in 300 LED panels and 850,000 LED lights, the piece projects the head of passerby’s via a photo booth in the back to the audience.

This sculpture, commissioned by the public, is located in the Columbus Convention Center and can be enjoyed for its lifespan of seven to ten years. Created to communicate with audiences in a very intimate way, the sculpture offers a not so subtle commentary on social media and the impact it has on today’s culture.

As said by Mohr, “An interactive art piece is a genuine opportunity to connect with someone,” he says. “If in some small way they form a relationship with it and think about the life they’re living, I think it’s well worth it.”

Gotham PR invites you to post to social media using #asweare to share your experience.

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